Jim Mitchem, Copywriter
I believe that there's a solution for every problem and that the audience is the most important person in the creative process.
I work well with teams and management, and especially like working with young creatives. (It's their fire.)
I feel very lucky to do this for a living and believe that the best work is yet to come.
I have never seen one episode of Mad Men.
I am available for short-term project work anywhere on the planet, and am adept at working remotely.
The work on this page is designed to demonstrate my ability to think conceptually. There are more samples on my Behance and Adobe Portfolio. Also, here are samples of my work in Radio (if you're into that sort of thing.)
Contact(seriously)
Click on an image to start the slideshow.
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- 1998. Copywriting class. Second assignment for a fictional French Restaurant. After this, my professor convinced me to pursue a career in advertising. (It should be noted that I had no access to an art director or designer, so this is the best that this young copywriter could do.) Copywriting
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- Small, but badass, carpentry outfit in Charlotte. woodworxcarpentry.com Branding/Tagline/Logo/Website/Copywriting/Narration
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- From the Woodworx Carpentry “About” page. They wanted something real. woodworxcarpentry.com Branding/Website/Copywriting/Narration
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- From 2009-2015 I worked with a Charlotte entrepreneur to build a company that repurposed old shipping containers. We grew by 3000% using branding, SEO, storytelling, and social media. All growth occurred without a spending a penny on traditional advertising. Branding/Logo/Naming/Tagline/Narration/Website/Copywriting/Inbound Marketing/Etc./Etc.
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- From 2009-2015 I worked with a Charlotte entrepreneur to build a company that repurposed old shipping containers. We grew by 3000% using branding, SEO, storytelling, and social media. All growth occurred without a spending a penny on traditional advertising. The ad here was a throw-in for attending a trade show. Branding/Logo/Naming/Tagline/Narration/Website/Copywriting/Inbound Marketing/Etc./Etc.
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- From 2009-2015 I worked with a Charlotte entrepreneur to build a company that repurposed old shipping containers. We grew by 3000% using branding, SEO, storytelling, and social media. All growth occurred without a spending a penny on traditional advertising. Branding/Logo/Naming/Tagline/Narration/Website/Copywriting/Inbound Marketing/Etc./Etc.
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- This concept was for a local Toro dealer who wanted some in-stadium advertising at (then) Erickson Stadium in Charlotte–where the Carolina Panthers play. This is not the image we ended up using (clearly) but we did win some awards for this campaign and the client was overwhelmed with the response. Advertising/Copywriting
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- How do you get people to visually connect with the “idea” of curing heartburn? Hijack a well-known concept. This campaign for the Triad Heartburn Treatment Center filled up their scheduling calendar for six months. Copywriting/Advertising/Outdoor/Direct Marketing
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- The year was 2000. US Women’s Soccer was (like now) the best in the world. They came to us to help put butts in the seats of the NFL stadium for an exhibition match. I wasn’t sure whether they’d use this headline for their billboard campaign, considering its swagger. Grateful they did. Copywriting/Outdoor
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- A three-man metal outfit in Charlotte. steeldesignstudios.com Branding/Website/Logo/Copywriting/Narration
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- A three-man metal outfit in Charlotte. steeldesignstudios.com Branding/Website/Logo/Copywriting/Narration
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- In the mid-2000s, a major petro/c-store brand asked us to create a sub-brand for their HR department. Thanks to gas margins falling during the recession, the site is gone and the brand is fragmented. But our work did so well that the traffic routinely crashed their servers. Branding/Tagline/Logo/Website/Copywriting/Advertising/Direct Mail/Etc.
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- In the mid-2000s, a major petro/c-store brand asked us to create a sub-brand for their HR department. Thanks to gas margins falling during the recession, the site is gone and the brand is fragmented. But our work did so well that the traffic routinely crashed their servers. Branding/Tagline/Logo/Website/Copywriting/Advertising/Direct Mail/Etc.
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- B2B print campaign. “Excellence Across the Board” remains one of my favorite taglines for a company whose only differentiator (at the time) was their customer service. Get it? It’s a company that makes wallboard. Advertising/Copywriting/Branding/Tagline/Website/Narration
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- Scriptorium Publishing came to us to refresh their website and breathe life into a 20-year old brand as a way to compete in a competitive market. scriptorium.com Branding/Logo/Tagline/Copywriting/Website/Narration
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- Lexus launched a new car and a local dealer asked us to help them create buzz for it (before social media.) We employed print advertising, direct marketing, and a slew of other things that our genius AE came up with. The results were amazing. They sold every car allocated to them and the campaign went on to win a ton of awards. Copywriting/Advertising
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- Lexus launched a new car and a local dealer asked us to help them create buzz for it (before social media.) We employed print advertising, direct marketing, and a slew of other things that our genius AE came up with. The results were amazing. They sold every car allocated to them and the campaign went on to win a ton of awards. Copywriting/Advertising
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- Lexus launched a new car and a local dealer asked us to help them create buzz for it (before social media.) We employed print advertising, direct marketing, and a slew of other things that our genius AE came up with. The results were amazing. They sold every car allocated to them and the campaign went on to win a ton of awards. Copywriting/Advertising
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- In the early stages of Charlotte’s crazy growth, we were tasked with creating a brand for a new condo concept that sat atop an urban Lowe’s home improvement store. Branding/Naming/Copywriting/Logo/Advertising/Website/Direct Marketing
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- Make Charlotte sexy for businesses in the early 2000s. B2B print ad. Copywriting/Advertising
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- A friend who owns a local doggie daycare asked me to help her sort through their marketing options. In doing so, I couldn’t resist sharing this tagline with her that she used for clean-sidewalk advertising. Tagline/URL
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- We were tasked with creating buzz around a Celebrity Golf Tournament. With guys like Bill Murray scheduled to play, I had some fun with this one. Copywriting/Outdoor
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- Entrepreneur contacted us about developing a website and print campaign for a service that helps recent college graduates get jobs after college. Copywriting/Website/Advertising
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- New South Properties wanted a refreshed brand and website to rank higher in search, and reposition their promise of value in a cutthroat market. It all starts with trust. newsouthprop.com Branding/Tagline/Copywriting/Website/Narration
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- My first job was with Citibank’s N-House creative department in Jacksonville, Florida making direct mail statement stuffers fun and creative. I did the best I could, and the most I could get away with. It was a great experience working with such talented people. Copywriting/Direct Marketing
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- In 2002, a friend who was a regular volunteer at the local animal shelter asked if I would be willing to create a campaign to help reduce Charlotte’s embarrassingly high euthanasia rate. At the time it was one of the highest in the US. Of course I said yes and the result was a multi-platform campaign that over the next two years helped drive down the kill rate by 30%, and increase adoptions of pets on death row by 60%. I’m really proud of this campaign because it worked. It also received a bunch of awards, and I was even given a commendation by the Charlotte Chief of Police. Copywriting/Branding/Website/Outdoor/Advertising/TV/Radio
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- In 2002, a friend who was a regular volunteer at the local animal shelter asked if I would be willing to create a campaign to help reduce Charlotte’s embarrassingly high euthanasia rate. At the time it was one of the highest in the US. Of course I said yes and the result was a multi-platform campaign that over the next two years helped drive down the kill rate by 30%, and increase adoptions of pets on death row by 60%. I’m really proud of this campaign because it worked. It also received a bunch of awards, and I was even given a commendation by the Charlotte Chief of Police. Copywriting/Branding/Website/Outdoor/Advertising/TV/Radio